By way of introduction,
try some samples from richline wordshop

These several excerpts are representative of copywriting produced for industry or consumer
audiences. Style, vocabulary, and detail are tailored to specific reader markets.
For commentary
about communicating in print and full details on contacting
wordshop, see next (final) page.
Note: For more extended content, click on the underscored link for any designated excerpt.

ADDED: Reviews of the following reference books. Click on any title for complete text: The First Word by Christine Kenneally; The Dorg, the Diglot, and an Avacado by Anu Garg; I Didn't Know That by Karlen Evins; Eats, Shoots and Leaves by Lynne Truss

From a book review for a writers' newsletter:

Whatever the circumstance, the author plays her role as a mentor to this audience without missing a beat (or rap) throughout more than three dozen short chapters. Her content is organized with logic and presented in a very self-effacing delivery. No insults, no threats, buts lots of mea culpa. The exposition is at all times valid and conventional with the exception of some slight rule-bending or discarding that will annoy purists.

 

. . . The guide abounds in samples of tortured grammar that make one recall the choice examples in that runaway British bestseller, Eats, Shoots, and Leaves, proving perhaps that exposing literary idiocy is a treat savored on both sides of the Atlantic. Casagrande also finds special delight exposing the chinks in the grammatical armor worn by Establishment experts William Safire and James Kilpatrick.

From a client brochure for an ad agency's client:

The value of any service is measured by client satisfaction. (Name) creates service teams that are customer-driven and go beyond just providing a web-based system and standard reporting. An assigned account manager will be in charge of system training and data analysis to ensure full success for the program. The team becomes a pro-active extension of each client's support staff, offering tested recommendations and identifying relevant activity trends.

 

. . . With the Internet marketplace so vast and varied in structure, (that) task can be a formidable challenge to even the largest corporations. Reputation as well as investment return can be seriously damaged by lack of knowledge and response to Internet-based infringement. (The) monitoring and reporting services remedy these conditions. Each is a self-contained solution. Together, they deliver comprehensive protection.

From a feature report in a computer journal:

As with any popular event, good or evil, vendors rush to smother the market with an array of me-too products to combat the foe—software, hardware, reference books—accompanied by rash promises, quickly joined by rebates and upgrades. In time, everyone becomes familiar with the existence of the unfriendly e-mail intruders even though diligence in keeping them at bay often falters. It would make for an interesting news clip to learn what percentage of product buyers regularly maintain the integrity of their defensive utilities through new purchases, upgrades, and patches.

 

Chances are that the vendors accurately guessed and found that automatic downloading was the practical solution. And a profitable one at that. But all of that deals essentially with virus-laden and, more recently, spam-dominated e-mail transmissions. With the rapid expansion of faster broadband connections (either by cable or via phone-based DSL) replacing dial-up service, the spotlight now turns to yet another Internet enemy action—the successful intrusion of your computer via any port that is always open, or nearly so.

From a website article for an arts club:

What followed throughout the winter and spring months might well have been scripted from a Dickens novel or a dark comedy. Three insurance groups became involved in negotiating the cost of restoration and loss of business, and assignment of expenses—one representing the club, another for the building owner, and a third acting in behalf of the management company. Decision making came very slowly and, customarily, only by much prodding from an ad hoc legal committee.

 

In the end, it came down to the threat of a law suit even though the Directors realized such an action could further prolong the timetable for reconstruction. But, such action proved to be unnecessary. All parties agreed to resolve any impasse and late in June the contracts were initiated for the many phases of the restoration project. Throughout summer and early autumn, work went remarkably smoothly. . .

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2ndQ2011